该计划结合了业务，市场营销，技术和数字媒体传播领域，并为学习者提供了使用最新的数字营销工具和技术营销组织或产品的准备。该计划侧重于用户体验设计实践，营销分析，集成媒体策略和Web开发技术。这是一个为期两年（四个学期）的文凭课程。一个完整的课程负荷是每学期五门课程。学生可以选择每学期减少课程，但是，完成课程需要更长的时间。
This program combines the field of business, marketing, technology, and digital media communications and prepares learners to market an organization or product using the latest digital marketing tools and techniques. The program focuses on user experience design practice, marketing analytics, integrated media strategies, and web development techniques. This is a two-year (four term) diploma program. A standard course load is five courses per term. Students can maintain full time status with at least three courses. Taking less than five courses per term will take longer to complete the program. The Business Administration diploma program consists of core business courses and major specific courses. Core courses are available both in class and online. All major courses are available in class with only some courses available online.