This concentration prepares students for careers in sales that focus on business customers and, in most cases, on the selling of relatively complex and technical products and services. Courses in this concentration build on the content of MKTG 430. Students should complete this course as soon as possible after completing COB 300.<br>Marketing is an ideal field of study if you want an action-oriented, challenging and in-demand career where you will be solving business problems using analysis and creativity.<br><br>As a JMU marketing major, youll be concerned with building long-term relationships and co-creating value with customers, clients, partners and society at large.<br><br>Your studies will focus on the traditional sales and digital marketing skills needed to be prepared for lots of different types of marketing. Factual and conceptual knowledge, problem solving and communication are paired with experiential learning and the use of information technology. The result is developing an expertise valued in a variety of business settings and industries.