Equal parts creativity, strategy and communication, marketing links goods, services and ideas with the people and businesses that value them. Businesses today rely on powerful product and branding messages to build profitable connections with target audiences. That makes a savvy marketer critical to the success of any organization – and always in demand. The programs in Business Administration at the Feliciano School of Business develop and strengthen the skill sets, awareness, personal and professional attributes and the experiences necessary to ensure the long-term success of our students. At the Feliciano School of Business, we foster a student-centered environment in which small classrooms, reciprocal interaction with faculty members and professional and leadership development opportunities are the norm and not the exception. We provide our students with a broad-based and integrated foundation in business that is ultimately shaped by a rigorous concentration area based on your personal and professional interests.<br> <br>The 4 plus 1 BachelorsMBA is a five year program, during which students will spend three years taking courses required for their chosen bachelor’s degree program and in their fourth year, they will complete (along with required undergraduate program courses) 6 credits worth of graduate business (MBA) coursework that both satisfy undergraduate degree requirements and count toward achievement of the MBA degree.<br><br>In the fifth year, students will take the courses required for a General MBA, in a full-time format with graduate coursework. Students must apply for acceptance into the program in their junior year and will be admitted into the MBA program in their senior year if they meet the GPA requirement. Students who do not meet program requirements or who choose not to pursue the MBA by completing the remaining courses in year five will graduate with a Bachelor’s degree. Students who complete the 5-year program will possess both a Bachelor’s degree in their undergraduate discipline and an MBA degree.