The marketing specialization equips you with an integrated managerial and global business approach to marketing that helps you first apprehend the values of product/service offerings, their market spaces as well as competitors, and then enables you apply the theoretical principles of marketing to deliver superior customer experiences that advance sustainable competitive advantage and growth. Emphasis is centrally placed on understanding practical, real-world marketing problems through customer behaviour and marketing analytics, and solving these problems using learned insights through innovative marketing strategies. Students will be able to earn the Canadian Professional Sales Association (CPSA) Sales Certificate upon completion of the specified courses, and the core and elective courses in the stream shall progress students well in earning the American Marketing Association (AMA) Professional Certified Marketer in Marketing Management, Sales Management, and Digital Marketing Certificate.