This nine-credit program provides a robust foundation in marketing. You'll develop a deeper knowledge of strategy and planning, sales management, consumer behavior, service marketing, and market research. You'll learn how to execute basic marketing strategies in business, and you'll study topics including value capture, product development, B2B sales strategies, and customer satisfaction. Every credit earned applies toward CSU's Master of Business Administration (MBA) programs, after formal admission per University transfer policies. Successful completion of the courses or certificate does not guarantee admission to the degree program.