课程简介
In today's fiercely competitive global economy, sophisticated marketing is often the key to the survival and continued growth of any business organization. The degree equips students to make strategic decisions regarding product design, product portfolio, distribution, pricing, advertising and promotion, sales, customer service, digital marketing, branding and licensing and other elements of the ever-changing marketing landscape. The College of Management at LIU Post is known for its distinguished professors, state-of-the-art facilities and strong network of successful alumni. Business majors take classes in a state-of-the-art academic environment. The College's Center for Learning is equipped with wireless classrooms, two board rooms, a financial markets classroom, small seminar rooms and a student lounge. Students can increase their future job prospects by interning at corporations and organizations in New York City and on Long Island. The Bachelor of Science degree in Business Administration is accredited by AACSB International. The AACSB designation recognizes that you have received the highest quality preparation and skills in basic and advanced concepts of marketing and business administration.
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