The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing. Acquire marketing research and analytics, statistics, forecasting, and modeling skills required to tackle real world marketing challenges in the era of Big Data. Learn up-to-date, cutting-edge digital marketing and new media marketing practices through a set of digital marketing and social media courses. Demonstrate competency through the culminating experience in which students work with local businesses and industry leaders to identify marketing opportunities and develop analytical solutions.