Graduate Certificate in Digital Marketing
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新斯科舍社区学院
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国际学生入学条件
Two-year college diploma, undergraduate degree or equivalent.
International English Language Testing Systems (IELTS Academic Test) – minimum score of 6.0 on each test (Listening, Reading, Writing, Speaking).
Test of English as a Foreign Language (TOEFL) – minimum test scores of 80 on the Internet-Based Test (TOEFL® iBT), 60 on the Paper-Delivered Test, or 550 on the Paper-Based Test.
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IDP—雅思考试联合主办方
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雅思考试总分
6.0
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- 雅思总分:6
- 托福网考总分:80
- 托福笔试总分:550
- 其他语言考试:Pearson Test of English Academic (PTE) - minimum test score of 55
课程简介
As the world changes, so do the ways we consume media and advertising. Organizations with more traditional marketing platforms have no choice but to examine digital approaches to their work. This program not only develops your skills in the area of general marketing, you're also trained in using the internet and other online platforms to digitally promote products and services. You learn to:<br>Evaluate various digital strategies and media tactics to execute effective integrated marketing plans.<br>Create digital marketing content using industry-standard methods and technologies.<br>Optimize your content for internet search engines and your target audience.<br>Adhere to digital advertising and marketing standards, in accordance with Canadian legislation.<br>Measure the success of digital marketing initiatives using industry-standard monitoring and tracking tools.<br>You graduate with recognized certification that may include Google Analytics or Hootsuite.
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