Marketing is a highly dynamic discipline that thrives on change—change in customer attitudes, economies, technology, culture, and beyond. We prepare students with the knowledge and skills to better understand these changes, while fostering valuable customer relationships, developing new markets, and building distinguished brands in a rapidly evolving world. We encourage students to maintain a broad perspective when planning their curriculum. A strength in the sciences makes you more sensitive to technological change; writing and public speaking courses help you become a better communicator of ideas; history and literature provide a perspective on change in society; psychology and sociology develop your insight into human behavior, and so forth.