Bachelor of Digital Marketing Communication (Honours)(Co-op)
  • 学历文凭

    Bachelor Degree with Honours

  • 专业院系

    销售和营销

  • 开学时间

  • 课程时长

  • 课程学费

    汇率提示

国际学生入学条件

Ontario Secondary School Diploma (OSSD) or equivalent.

IELTS-International English Language Testing Service (Academic) Overall band of 6.5 with a minimum of 6.0 in each band, OR TOEFL-Internet-based (iBT)-overall 90, with a minimum of 22 in each component: Reading 22, Listening 22, Speaking 22, Writing 24,
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雅思考试总分

6.5

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  • 雅思总分:6.5
  • 托福网考总分:90
  • 托福笔试总分:160
  • 其他语言考试:Duolingo English Test (DET) Overall 120, minimum of 120 in Literacy and no score below 105.
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课程简介

The four-year Bachelor of Digital Marketing Communication (Honours) degree provides students with a foundation in digital storytelling and digital technology, allowing them to effectively craft a message for a target audience and to create a communications plan to disseminate this message.<br><br>Students gain theoretical and practical knowledge regarding media channel selection, digital storytelling, marketing communications research, digital analytics and global communications. The program utilizes case studies and fieldwork to provide opportunities for students to practice the newly-acquired skills in a real-world context. Additionally, students conduct marketing research, utilize digital analytics and marketing research to make decisions and craft communications plans for clients within the classroom setting.<br><br>Students also gain real-world experience through a paid co-operative education (co-op) work term(s) (see Additional Information for more details). Please note that places in the co-op work term(s) are subject to availability and academic eligibility. Please note admission to a co-op program does not guarantee a co-op placement.
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