The certificate in professional sales is a course of study administered by the Department of Marketing in the Ivy College of Business. It is designed for all undergraduate majors who wish to enhance their degree and employment possibilities by adding expertise in professional selling. The certificate program will equip students with knowledge and skills related to developing and managing mutually beneficial relationships with customers. The certificate program is built on a strong theoretical background but emphasizes applications and practice. The certificate provides students with an opportunity to learn about the ethical, technological, analytical, and global aspects of professional sales.<br><br>LEARNING OUTCOMES<br>After completing the certificate in professional sales, students will be able to:<br><br>Identify and describe the steps in a relational selling process to create value and achieve customer satisfaction,<br>Apply the sales technology, skills and knowledge to business problems,<br>Enhance oral communication skills and basic business writing skills,<br>Build a network and develop professional relationships through corporate participation in the sales program, and<br>Enhance career management options by gaining a better understanding of sales as a career option.