The certificate is designed for all majors who wish to have a certificate in international marketing. The certificate will prepare students to understand the role of global business within a marketing framework and requires students to participate in a study abroad experience. The Department of Marketing offers a B.S. degree with a major in marketing. The marketing major prepares students for careers which involve planning, implementing, organizing, and/or controlling the activities required in the exchange of goods and services with customers. The major provides students with the conceptual, analytical, communication, and quantitative skills necessary for careers in marketing. Students may pursue a general marketing plan of study or one of three areas of study. Areas of study focus on a distinct area of marketing and prepare students for careers in those specific fields.