The digital marketing area of study offers students a curriculum to prepare for careers with direct marketing service bureaus, direct marketing production houses, Web marketers, advertising agencies, and corporations using interactive marketing, direct marketing, or Web-based marketing. Dedicated laboratory facilities provide students with hands-on training in database analysis, Web-based marketing technologies, and geodemographic information systems. This program leads to both the undergraduate Certificate in Digital Marketing and M.S. in Digital Marketing degree. Students who want to complete this program must identify themselves to the Department of Marketing as Certificate students who will complete the integrated program. The program is open to all undergraduates who are pursuing the Certificate in Digital Marketing and have completed at least 90 semester hours of undergraduate course work with a minimum grade point average of 3.00.