两全其美–在市场营销实践的多个领域中积累专业知识，并获得对更广泛商业环境的基本了解。注重实用
Experiential learning including client projects, role plays, and software labs provide you with skills and confidence to excel in a variety of marketing and sales careers<br>Meaningful combination of theory with substantial practical application in integrated marketing communications, content and digital marketing, and other areas of sales and marketing practice<br>Further skill set enhancements beyond traditional marketing with courses in project management, marketing metrics, Adobe software, graphic and web design, and ethics<br>Grow your knowledge with up to one year of employment experience through an optional co-op program offering 3 four-month co-op work terms<br>Study with professors who have worked as marketing professionals and bring their expertise to the classroom.<br>What you'll learn<br>Prepare a comprehensive marketing plan (product, price, promotion and place recommendations) for an external business<br>Develop an integrated marketing communications plan for a local non-profit organization<br>Enhance verbal and written communication skills as well as learn graphic and web design concepts and software as you prepare reports and presentations<br>Digital and content marketing strategies and tactics<br>Sales and Customer Relationship Management concepts<br>Ethics and sustainability practices<br>Project management techniques <br>Adobe Creative Suite for Business<br>Business-to-business marketing