该研究生证书课程的课程侧重于数字策略开发，该领域是缺少训练有素的专业人员的行业。该计划将加深学生的营销传播技能，并在计划和实施IMC活动中发展新技能。学生将学习如何利用互动工具来开发以客户为中心的互动营销计划以及网络分析，以预测和衡量网络和社交媒体活动的成功。通过代理模型获得动手实践经验，在该模型中，学生将努力解决实际客户面临的实际挑战，然后进行为期6周的工作实习。
The curriculum in this graduate certificate program focuses on digital strategy development, an area of the industry where there is a shortage of trained professionals. The program will deepen the students' marketing communications skills and develop new skills in planning and implementing IMC campaigns. Students learn how to utilize interactive tools to develop customer-focused interactive marketing programs as well as web analytics to predict and measure the success of web and social media campaigns. Hands-on practical experience is gained through an agency model where students work to solve real challenges from real clients, followed by a 6-week work placement.