此多伦多战略关系营销研究生证书课程为学生提供了雇主在战略关系营销领域所重视的基础知识和应用技能。该课程的学生将学习如何将营销敏锐度与分析方法结合起来，从而将见解转化为合理的营销策略。这涉及捕获和分析大量信息，以提供有关如何通过有针对性的一对一通信向不同客户进行营销的见解。在最后一个学期中，学生团队通过完成一个顶峰项目，将学到的概念应用于实际的业务环境。这种学习经验将使您能够：收集，分析和解释数据以便做出合理的营销决策；使用营销计划流程和工具创建专业的营销计划；使用行业标准软件和计划来创建专业的营销报告和演
The Strategic Relationship Marketing graduate certificate program gives you the knowledge and skills that employers value in the marketing industry, with a focus on customer relationship marketing (CRM) and customer experience (CX) strategies and techniques. Graduates can pursue exciting careers in customer-centric sectors such as telecommunications and media, not-for-profit, retail, financial services, digital agencies, and advertising. The Strategic Relationship Marketing program addresses the growing need within today's marketing industry for a new skill set one that puts the customer first. Since modern marketing success depends on attracting and retaining new customers at all stages of their journey, this skill set is essential. <br><br>Key areas covered in the program include database marketing strategy, loyalty marketing, marketing research, omnichannel marketing, marketing automation of email, social media and online content for personalized customer journeys, and marketing analytics and measurement. In the final semester, students work on a capstone project based on an actual business situation.