了解消费者的行为方式以及研究数据，并了解如何利用最新的数字趋势，可以确保组织可以出售其产品和服务，并且是成功开展业务的关键。达勒姆学院（Durham College）为您在令人振奋的职业生涯中的开始做好了准备，在那里您可以帮助企业发展壮大。在这里，您将动手学习最新的数字技术，因为市场趋势要求采用新的方式来吸引客户。您将能够通过为实际行业客户完成的营销项目来提高自己的简历，并且将有机会参加模拟，面向营销的活动和竞赛，所有这些都将增加您的行业网络和经验，以帮助您得到第一份营销工作。您将有两种选择来获得工作经验
This three-year program gives you the opportunity to stand out to employers by developing advanced skills in digital automation and analysis, marketing management, the psychology of consumer behaviour and gamification. Youll develop the critical thinking and interpersonal skills today's employers demand. Through partnerships with more than 100 companies, this program offers hands-on learning through marketing projects and work placements with real-industry clients. Whether you choose the four-week field placement or the competitive four month paid co-op option, you will gain practical work experience that sets you apart while building a network of industry contacts.<br><br>This program also includes a capstone course where you will work as part of a team to develop a comprehensive marketing strategy for a real business. At the same time, you will have the opportunity to work with students from other business, design and technical programs outside the Marketing program, through the highly interactive Cross-Functional Collaboration course. This innovative course, which is unique to Durham College, simulates the dynamic work environment of a marketing professional.