Designed for professionals looking to sharpen their data skills in comtemporary marketing, the Graduate Certificate in Marketing Analytics prepares you to stay in step with today's digital economy through a consistent focus on data analysis and evidence-based marketing strategy. Marketing in today's technology-driven environment requires a deep understanding of data-and how to leverage it to communicate effectively with your customers. With a Graduate Certificate in Marketing Analytics from the D'Amore-McKim School of Business, you'll learn how to collect and analyze data to drive your marketing strategy and gain deeper expertise in the tools you need to master new media. In this flexible, short-term program, you'll explore how companies capture, process, and analyze large amounts of data to make business decisions, solve problems, and improve marketing efforts. Your graduate-level coursework, which consists of four to five courses, will focus on the role of data and technology as it relates to marketing planning. You'll deepen your understanding of predictive analytics and evidence-based strategies and advance your computational, analytical, and strategic thinking skills.