体育是美国第六大主导产业，最近估计其价值超过4850亿美元，在不到十年的时间里增长了61.67％。体育作为主要产业的发展增加了对训练有素的体育营销专业人员的需求和机会。作为有关体育营销的本科市场营销专业学习课程，学生将具备全面且独特的技能组合，这在业内备受追捧。市场营销是一个广阔的领域，其主要目的是产生对企业产品或服务的需求。它涉及对消费者行为的理解和研究，以确定消费者的偏好并指导企业处理这些偏好。因为客户洞察力是营销过程的中心，所以所有Smeal营销专业的学生都会参加有关消费者行为，营销研究和营销策略的
Sport is the sixth-leading industry in the United States with recent estimates of more than 485 billion dollars, which is a 61.67 percent increase in less than a decade. The growth of sports as a major industry has increased the need and opportunity for well-trained sports marketing professionals. As an undergraduate marketing major learning about sports marketing, students will emerge with a well-rounded and unique skill set that is highly sought-after in the industry. Marketing is a broad field with a primary purpose of generating demand for an enterprise's products or services. It involves an understanding of consumer behavior and research to determine consumer preferences and to guide firms in dealing with those preferences. Because customer insights are at the center of the marketing process, all Smeal marketing majors take courses in consumer behavior, marketing research, and marketing strategy. Majors then have the option to pick their own diverse combination of courses or select a focus area of prescribed and recommended courses. The Marketing Department at Smeal offers academic programs that connect theory and practice to enable better business decisions and superior organizational performance. Students across our undergraduate and graduate level offerings are hardworking and creative, equipped with the foundational knowledge and analytical skills necessary to solve customer problems and address their needs with innovative solutions. As a community who loves the study and teaching of marketing, we embrace the challenges, rapid changes, and opportunities of this exciting field, and we work hard to bring that excitement to our research, our connections with industry, and to every class.