鼓励宾州州立大学史密斯分校商学院的市场营销专业完成以下基础课程和两（2）个相关课程：核心课程：MKTG 428 –高级销售管理。规划，组织，人员配备，培训，指导和控制销售人员以支持营销目标的方法。市场营销是一个广阔的领域，其主要目的是产生对企业产品或服务的需求。它涉及对消费者行为的理解和研究，以确定消费者的偏好并指导企业处理这些偏好。因为客户洞察力是营销过程的中心，所以所有Smeal营销专业的学生都会参加有关消费者行为，营销研究和营销策略的课程。然后，专业者可以选择自己的课程组合，也可以选择规定和推荐课程
Marketing majors at Penn State Smeal College of Business are encouraged to complete the core course and two (2) associated courses from the list below: Core Course: MKTG 428 – Advanced Sales Management. Approaches to planning, organizing, staffing, training, directing, and controlling the sales force in support of marketing objectives. Marketing is a broad field with a primary purpose of generating demand for an enterprise's products or services. It involves an understanding of consumer behavior and research to determine consumer preferences and to guide firms in dealing with those preferences. Because customer insights are at the center of the marketing process, all Smeal marketing majors take courses in consumer behavior, marketing research, and marketing strategy. Majors then have the option to pick their own diverse combination of courses or select a focus area of prescribed and recommended courses. The Marketing Department at Smeal offers academic programs that connect theory and practice to enable better business decisions and superior organizational performance. Students across our undergraduate and graduate level offerings are hardworking and creative, equipped with the foundational knowledge and analytical skills necessary to solve customer problems and address their needs with innovative solutions. As a community who loves the study and teaching of marketing, we embrace the challenges, rapid changes, and opportunities of this exciting field, and we work hard to bring that excitement to our research, our connections with industry, and to every class.