在瞬息万变的市场中，以越来越多的全球竞争对手为客户提供苛刻的客户需求，即使经过多年的经验磨练，直观的决策也不可能产生卓越的结果。相反，成功的营销人员越来越依赖于营销分析，这是一种将分析模型应用于正确组织的经验数据的系统方法，目的是提取有关营销环境的真知灼见。市场营销是一个广阔的领域，其主要目的是产生对企业产品或服务的需求。它涉及对消费者行为的理解和研究，以确定消费者的偏好并指导企业处理这些偏好。因为客户洞察力是营销过程的中心，所以所有Smeal营销专业的学生都会参加有关消费者行为，营销研究和营销策略的课程
In rapidly changing markets characterized by ever more demanding customers served by global competitors, intuitive decision-making, even when honed by years of experience, is unlikely to generate superior results. Instead, successful marketers increasingly rely on Marketing Analytics, a systematic approach to applying analytical models to properly organized empirical data, with the goal of extracting true insights about the marketing environment. Marketing is a broad field with a primary purpose of generating demand for an enterprise's products or services. It involves an understanding of consumer behavior and research to determine consumer preferences and to guide firms in dealing with those preferences. Because customer insights are at the center of the marketing process, all Smeal marketing majors take courses in consumer behavior, marketing research, and marketing strategy. Majors then have the option to pick their own diverse combination of courses or select a focus area of prescribed and recommended courses. The Marketing Department at Smeal offers academic programs that connect theory and practice to enable better business decisions and superior organizational performance. Students across our undergraduate and graduate level offerings are hardworking and creative, equipped with the foundational knowledge and analytical skills necessary to solve customer problems and address their needs with innovative solutions. As a community who loves the study and teaching of marketing, we embrace the challenges, rapid changes, and opportunities of this exciting field, and we work hard to bring that excitement to our research, our connections with industry, and to every class.