The MSMRA program requires 30-credit hours, consisting of specialized marketing research courses. The part-time schedule allows you to complete your degree in as little as one and a half years. Known for easy accessibility and their collaborative approach to teaching, Rawls College professors draw upon extensive experience and insights afforded by their innovative research. Respected as thought leaders and industry experts, our faculty are sought after for their insight by companies and media outlets. They network extensively within the business community, giving you an insider's view and the tools you will need to lead your chosen field. Our faculty are focused on helping you advance your career. We prioritize the real-world application of knowledge and skills to best support students who want to accelerate their careers in marketing research with corporations, strategic consulting organizations, advertising agencies or marketing research firms. Through our comprehensive curriculum, you will learn to connect information about products or services, customers, and markets to business performance metrics and acquire the necessary skills to contribute to important decision-making by using data to improve productivity and profitability. This 30-Hour Master's in Marketing Research and Analytics program focuses on both quantitative and qualitative research methods and their application in a marketing context. Students will learn to analyze data using cutting edge marketing analytics techniques and how to apply the results to guide and support marketing-related decisions in companies.