Understanding the dynamic marketplace and the needs of consumers is critical for business success in the 21st century. Marketing involves the study of new product development, marketing research, analysis of distribution systems, determination of pricing policies, predictions of consumer behavior,<br>promotion of products and ideas, business relationships.<br><br>The bachelor's and minor programs in Marketing prepare students for professional careers in a wide variety of marketing functions within business and not-for-profit organizations. The marketing program is designed to enable students to develop the creative, analytical and communication skills necessary to succeed in Marketing. Students also hone vital skills in product and service promotion, distribution, buyer behavior and market research.<br><br>Marketing courses focus on integrating theory and practical applications through the use of cases and through hands-on field projects. The broad range of career opportunities available for students pursuing this major includes market research, product management, advertising, public relations, corporate communications, and sales. In addition to varied professional options, jobs in marketing often evolve into positions of considerable responsibility, which provide excellent preparation for upper management opportunities in all types of organizations.<br><br>The student run organization, proper title the Marketing Society, connects students with their peers and offer networking opportunities with successful professionals in the New York area. The club also has students overseeing the social media campaign of other programs throughout the campus.