市场营销理学硕士-整合营销传播
Master of Science in Marketing - Integrated Marketing Communications

芝加哥洛约拉大学

US

QS排名:

  • 学历文凭

    Masters Degree

  • 专业院系

    销售和营销

  • 开学时间

  • 课程时长

  • 课程学费

    汇率提示

国际学生入学条件

Applicants must submit official transcripts for all undergraduate and any graduate work. To be eligible for admission, your transcript must show an earned bachelor's degree or a bachelor's degree in progress. Certified copies of transcripts are acceptable, faxed copies of transcripts are not considered official. If you attended Loyola University Chicago previously, you do not need to request transcripts, we have them on record. Many students with undergraduate degrees in journalism, communications, advertising, and marketing have enrolled in the MSM program to advance their careers with additional credentials. Others with degrees in finance, economics, medicine, and engineering have chosen our program as a pathway to career change. The minimum acceptable total score on the Internet-Based Test (IBT) of the TOEFL exam is 90. The minimum acceptable total score on the IELTS exam is 6.5. The applicant ordinarily must have achieved a grade point average of at least 3.0 on a 4.0 scale.
Application requirements for the Marketing MS include:
Transcripts
Resume/CV
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雅思考试总分

6.5

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  • 雅思总分:6.5
  • 托福网考总分:90
  • 托福笔试总分:160
  • 其他语言考试:PTE - 61
CRICOS代码:
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课程简介

拥有昆兰商学院市场营销学理学硕士学位。Quinlan MSM计划–结合了创造力和分析能力以及具有洞察力的战略–旨在加快您在21世纪营销动态领域的职业:数字营销分析,集成营销传播和供应链。作为Quinlan MSM的学生,您将:培养在多元化,数字化和动态营销领域中领导和创新所需的创造力和战略技能,了解可实现品牌增长和竞争优势的营销策略在全面的经济,环境和社会变革时期获得优势,获得当今全球经济必不可少的技术业务技能,在营销金融,战略计划,数字和社会内容方面打下坚实的基础开发,领导力和道德操守,数据库分析,可持
Loyola's Master of Science in Marketing (MSM) degree integrates creativity with analytics and strategy with insight. An MSM degree from Quinlan provides a globally recognized credential, a classroom experience with a diverse network of professionals from the business world, and the leadership and business expertise needed for 21st century success.<br>Our focused and in-depth curriculum prepares you to:<br>Develop the creative and strategic skills you need to lead and innovate in the diverse, digital, and dynamic marketing field, Learn marketing strategies that deliver brand growth and a competitive advantage in a time of sweeping economic, environmental, and social change, Gain essential technical business skills for today's global economy, Learn to ask the questions that are important to humanity as you harness the power of marketing to promote positive social change.<br>Integrated Marketing Communication (IMC) Track: Director of marketing and communications, Director of integrated communications, Brand manager, Digital marketing manager, Social media manager, Media buyer or planner, Strategic account planner
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关于芝加哥洛约拉大学

学校的全职在职老师数量为1100人。在芝加哥洛约拉大学中,97%的全职老师都拥有博士学位或者是该领域的最高学位,而且都是毕业于美国国内的著名大学,比如:哥伦比亚大学,康奈尔大学,哈佛大学,西北大学,普林斯顿大学,加利福尼亚大学伯克利分校,芝加哥大学,耶鲁大学等名校。&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;芝加哥洛约拉大学不仅拥有大型的图书馆,微机房,学校食堂餐厅,而且体育设施也非常齐全,徜徉于环境优美的百年历史大学校园中,您会感受到一种良好的文化氛围,身心格外的放松。&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; 芝加哥洛约拉大学共有六个校区,大部分集中在芝加哥及周边地区。&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;芝加哥洛约拉大学(Loyola University Chicago)在美国大学排名2012为第119名。&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;目前在美国规模最大的耶稣会大学。

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