该计划将为学生提供全面的营销知识，以及在多样化，全球化和高度竞争的商业环境中有效决策所需的技能。根据美国营销协会的定义，营销是创建，交流，交付和交换对客户，客户，合作伙伴和整个社会有价值的产品的活动，机构集和过程。组织从事营销活动，例如进行市场研究，开发新产品，建立定价方法，设计营销传播和建立客户关系。营销以人为本，并且日新月异。在不断发展的市场中运作时，一个人的分析和创造能力将被用来开发各种营销问题的解决方案。除全大学核心课程外，企业管理/市场营销专业的课程内容包括微积分，经济学，统计学和商业基础课程，
Every business, no matter how small, needs a comprehensive marketing strategy. Getting a message, product or movement in front of an audience takes research, commitment, and creative problem-solving. Marketing assembles all these assets and presents them in an engaging narrative that connects with people, attracts an engaged audience, and creates growth.<br><br>At the College of Business, youll be challenged to create lasting solutions to complex problems using the latest marketing methods. Our program connects you with faculty, industry leaders, and forward-thinking coursework, all designed to help you confidently enter the marketing field.<br>The College of Business prepares students with the knowledge and skills needed to become effective leaders and decision makers in today's dynamic business environment. The four-year curriculum leads to a Bachelor of Science degree with a major in Business Administration. The program focuses on global orientation, technology, ethics, business processes, sustainability, and corporate social responsibility. Lower-division work provides a cultural and analytical foundation. Upper-division work provides specialized work in business disciplines to prepare students to enter their chosen fields in the business world. At the same time, the program develops the attitudes and analytical abilities required for future professional advancement. The College of Business has a strong reputation among regional, national, and international employers. As a whole, graduates from the College of Business are well-prepared to enter challenging positions. The program centers on an approach which emphasizes: knowledge of concepts, processes, and institutions, understanding of the financial, economic, legal, ethical, social, and organizational influences, information systems, and interpersonal communications. The senior capstone course offers an opportunity for students to apply these skills in an active and engaging learning environment. All undergraduate business majors must complete the All-University Core Curriculum (AUCC) as part of their graduation requirement. Coordinated with this general education, all business students take business core subjects plus a concentration with its specified course sequence. Fifty percent of the total credits required for the business core and concentration must be completed at CSU.<br><br>The College of Business marketing concentration helps undergraduate students explore marketing's critical roles in business and society. You will have many opportunities to gain experience in developing marketing strategies and tactics. This concentration allows you to merge your academic focus with your career goals while working to earn a Bachelor of Science in Business Administration.