Marketing focuses first and foremost on customers understanding them, attracting them and maintaining their loyalty. In this way, marketing undertakes the management of demand. The Richard A. Chaifetz School of Business at Saint Louis University provides students with the practical skills and training necessary to succeed in professional marketing positions worldwide. Graduates are creative in their approach to problem-solving with an understanding of human behavior in its qualitative and quantitative dimensions.<br><br>Students in the program network with marketing professionals through live case studies and internships with leading corporations. These companies span a variety of industries, including consumer packaged goods, financial services, sports and entertainment, communications and research.<br>Marketers develop and test product concepts, design merchandising and promotional campaigns, create and manage the relationship with the customer, collect and analyze information about the marketplace and create and carry out the sales plans that generate profit for the firm. Academic courses, therefore, undertake the analysis of buyer behavior, study integrated methods of marketing communications and closely consider the management and implementation of a wide range of marketing strategies and tactics.<br><br>The Marketing Department values and retains close ties with businesses and non-profits. Many marketing classes introduce students to engaging guest speakers representing various businesses and non-profit organizations. Annually, the Marketing Department hosts a Meet and Greet Event, which provides networking opportunities for students in the Marketing Club and members of the department's Advisory Board. The Board includes experienced marketing executives as well as recent graduates who earned a marketing degree from the Chaifetz School of Business. The department also typically conducts a live case study in which a business professional presents an actual marketing problem they have faced (or are currently facing) and challenges the undergraduate marketing students to debate, discuss and help solve practical marketing problems. The department emphasizes data analytics in decision-making, focusing on marketing strategy and best practices in digital and social media contexts.<br><br>Students with multi-disciplinary interests desiring to keep a range of career options open may also find marketing a good fit. Students interested in health care management, sports business, international business and entrepreneurship often do focused studies in the marketing area.