The Bachelor of Science in Business Administration with a major in marketing equips the student with the latest, cutting-edge concepts in marketing as well as providing the opportunity to develop his or her creative problem-solving skills and the chance to hone communication skills so that he or she can effectively convey concepts and solutions that actually work. The program prepares the student to be a leader in marketing and sales departments of domestic and international firms through hands-on, real-world projects.<br>Marketing, B.S.B.A. Students completing the undergraduate program in marketing will demonstrate:<br>knowledge of marketing theory and concepts. critical and creative thinking skills, written and verbal communication skills.