Marketing is one of the twenty fastest growing career areas. Why The intense competition of the global marketplace means that marketers must translate the voice of the customer in a way that enables companies to accurately target the needs of very diverse groups of customers, and translate these needs into valuable goods and services. The Bachelor of Science in Business Administration with a Marketing Concentration will give you: Exposure to all aspects of the field, including: identifying customer needs, and developing products, services and programs that will satisfy them. The tools and techniques that can make the difference between success and failure for a business, public agency or nonprofit organization. Coursework is supplemented with an internship program, independent study projects and the activities of the Marketing Society.