在市场营销专业攻读学士学位的学生将了解消费者行为背后的科学知识以及市场营销在所有组织中扮演的关键角色。此外，他们还开发了营销技能，可在其职业生涯中提供竞争优势。全国排名第一且屡获殊荣的市场营销教职员工热衷于教学和指导本科生。教职员工为学生提供了许多有效的途径，使其可以参与部门的生活并与商业伙伴一起工作。该部门是服务领导力中心的所在地，服务领导力中心是服务科学研究的首要国际中心，并提供专业销售，关系管理和体育业务方面的独特课程。
Students pursuing the BS in marketing gain an understanding of the science behind consumer behavior and the critical role that marketing plays in all organizations. In addition, students develop marketing skills that provide a competitive advantage in their careers.<br><br>The nationally ranked and award-winning marketing faculty share a passion for teaching and mentoring undergraduate students. Faculty members provide many productive ways for students to get involved in the life of the department and work with business partners.<br><br>The department is home to the Center for Services Leadership, the premier international center for the study of the science of services, and offers distinctive coursework in professional sales, relationship management and sports business.