Master of Science in Integrated Marketing Communications - Marketing Research
  • 学历文凭

    Masters Degree

  • 专业院系

    销售和营销

  • 开学时间

  • 课程时长

  • 课程学费

    汇率提示

国际学生入学条件

Applicants with international transcripts must also submit an independent course-by-course credential evaluation and degree verification from a NACES provider at the time they submit their admissions application. If you are an international student, and English is not your first language, you must submit English language test scores. Medill will accept Duolingo or TOEFL (Test of English as a Foreign Language) language test scores. These two tests are preferred by Medill. Medill will accept at-home versions of these English language tests. The Duolingo or TOEFL tests must be taken within two years of your application submission date. Send TOEFL scores to Medill using code 1699-18. Please upload your Duolingo scores in your admissions application. For the video portion of the Duolingo exam, provide the link in the ''Additional Information'' section.

Medill allows you the option to self-report your received test scores in your application, or to manually type in your scores without ordering an official score report to be sent to Medill. Once you submit your application, we will review these unofficial scores along with the rest of your file. If we decide to offer you admission based on these unofficial scores, it will be on the condition that we receive the official scores at least 30 days prior to enrollment (or the start of classes).
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IDP—雅思考试联合主办方

雅思考试总分

6.0

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  • 雅思总分:6
  • 托福网考总分:60
  • 托福笔试总分:160
  • 其他语言考试:NA
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课程简介

Marketing Research overviews the marketing research process and goes into depth on basic statistical analysis. Students learn to define the research problem and select an appropriate research design. The course covers descriptive and causal research, questionnaire design, sampling and experimental design, univariate and multivariate descriptive statistics, confidence intervals and hypothesis tests for means and percents.<br><br>The course also addresses ways of creating visual displays to present the findings from a marketing research study. Topics from probability theory are also covered, including conditional probabilities and independence, discrete, binomial and normal random variables, and sampling distributions. Students learn how to analyze customer databases and surveys using statistical software.
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相关申请

  • 预科

    预科

  • 奖学金

    奖学金

  • 实习机会

    实习机会

  • 在校学习

    在校学习

  • 跨境学习

    跨境学习

  • 校园授课-线上开始

    校园授课-线上开始

  • 在线/远程学习

    在线/远程学习

学校排名

世界排名

22

数据源:泰晤士高等教育世界大学排名

关于西北大学

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