Integrated marketing communications (IMC) is a strategic, innovative approach through which organizations drive performance by engaging, serving and communicating with consumers and other constituents. IMC combines qualitative understanding of consumers with large-scale analytics to develop communications and content that build and maintain strong brands. Grounded in advertising and direct media communications, IMC has emerged as the premier way for organizations to manage customer experiences in the digital age. The IMC Full-Time degree combines classroom learning with real-world marketing communications experiences and domestic and global travel opportunities. The program is designed to help launch your career in marketing communications by giving you a high-quality foundation in the principles of IMC and applied training while connecting you with industry professionals.<br><br>The core of marketing communications is messages and content. Across this set of two subsequences, you learn the essentials of brand strategy and tactical execution, management of messages across all key stakeholder groups, platforms and media, and the financial implications of these choices. Through Brand Strategy courses, you identify strategic brand opportunities and use consumer insights to measure brand awareness and equity, lead business decisions and shape perceptions. Through the Strategic Communications sub-sequence, you learn to deliver messages across platforms and audiences, all while integrating policy and ethical considerations that support corporate social responsibility.