在奥林，市场营销学科的特色是对创新思想，批判性思维以及对定量能力的高度重视。该计划在市场营销方面有两个研究领域：市场营销科学和消费者行为。营销科学专注于经济基础，包括微观经济学理论和计量经济学。使用这种方法，学生可以检查买卖双方互动，消费者选择，购买行为，资源分配，营销组合的组成部分以及新产品开发的数学模型。消费者行为集中于心理学基础知识，包括认知心理学，社会心理学和行为决策理论。这些领域为学生学习和研究消费者的判断和决策，认知，文化，情感，动机，个人差异，看法和社会影响力奠定了坚实的基础。一些营销学博士
At Olin, the Marketing discipline is distinguished by a demand for innovative ideas, critical thinking, and a strong emphasis on quantitative abilities. The program has two areas of study in marketing: Marketing Science and Consumer Behavior. Marketing Science focuses on economic fundamentals, including microeconomic theory and econometrics. Using this methodology, students can examine mathematical modeling of buyer-seller interactions, consumer choices, purchase behavior, resource allocation, components of the marketing mix, and new product development. Consumer Behavior concentrates on psychology fundamentals, including cognitive psychology, social psychology, and behavioral decision theory. These areas provide a strong foundation as students study and research consumer judgment and decision-making, cognition, culture, emotions, motivation, individual differences, perception, and social influence. Some PhD marketing students may analyze the intersection of Marketing Science and Consumer Behavior, exploring how the interplay of these two broad areas can improve understanding and predict marketing phenomena.