西方大学的工商管理专业的学生探索商业和社区中的领导角色，为学生提供决策和评估商业政策以及发展对社会，经济和监管环境的理解所必需的感知和分析能力。拥有工商管理学位的All’学生对’管理信息系统和计算有深入的了解。尽管许多人认为营销与销售和广告有关，但这种看法远非营销所涵盖。营销手段是通过在组织和客户之间建立互惠互利的关系来满足客户的需求。通过为客户创造价值，营销人员可以帮助提高组织的价值。营利性企业和非营利性组织都使用营销工具和策略。
The Business Administration program has been designed to prepare students for leadership roles in business and the community. One program objective is to provide students with the perceptual and analytical skills necessary in making decisions and evaluating policy in business, another is to develop student understanding of the social, economic and regulatory environment of business. The program is designed for students with a variety of career goals, including opportunities with financial institutions, manufacturing and retail firms, service industries and the public sector.