市场营销硕士课程可让您全面了解消费者决策制定和战略流程，从而为成功的市场营销职业做好准备。市场营销取决于良好的分析能力和从数据中得出可行的见解的能力。MS程序中的Marketing Analytics集中精力为您提供了处理来自传统和数字来源的数据并使用该信息制定合理的战略决策的工具。
The Master's in Marketing gives you a comprehensive look into consumer-decision making and strategic processes that prepares you for a successful career in marketing. Marketing depends on good analytical skills and ability to develop actionable insights from data. The Marketing Analytics concentration in the MS program provides you with the tools to handle data from traditional and digital sources and use that information to make sound strategic decisions.