博士课程是市场部门活动的核心。该部门的学术声誉历来是该学科中最高的。全国知名的营销学院代表着各种各样的研究兴趣，从消费者行为到营销策略。该课程结构灵活，学生可以根据市场营销方法和问题制定个性化的学习课程，也可以在行为或定量方面提供专门学习的机会。学生将通过结构化课程，博士研讨会以及市场营销及相关社会科学的个别项目来发展概念，分析和研究技能，并将其与市场营销现象的知识相融合。
The PhD program is central to the activities of the marketing department. The scholarly reputation of the department has historically been among the highest in the discipline. The nationally-renowned marketing faculty represents a diverse set of research interests ranging from consumer behavior to marketing strategy. The program is structured flexibly with students developing an individualized program of study with a common orientation to marketing methods and issues, but also affording opportunities for specialized study in either a behavioral or quantitative track. Students develop conceptual, analytical, and research skills that are blended with knowledge of marketing phenomena through structured courses, doctoral seminars, and individual projects in marketing and related social sciences.