The MS in Integrated Marketing Marketing Analytics Concentration will help to prepare you for careers that utilize analytics and insights in order to frame critical marketing questions, to develop analytical approaches to support decision-making, and to apply data analytics to improve the efficiency and effectiveness of marketing campaigns.<br>The concentration in Marketing Analytics is fundamentally data-driven, and will help prepare you for careers in analytics and insights, with a focus on framing and asking the right questions, developing analytic approaches to support decision-making, and applying analytics to improve the efficiency and effectiveness of marketing campaigns.Explore advanced algorithmic and traditional statistical modeling techniques to better understand the drivers of behavior, choice, change, and outcomes.Package and communicate the results of analysis, and articulate the insights behind the why of what you discover. Through data visualization, learn to tell stories with data, and find the stories hidden in the data you analyze.