The MS in Integrated Marketing Digital Marketing Concentration prepares you for careers in the management of integrated marketing campaigns through digital marketing channels. The Concentration covers the latest forms of digital marketing including content marketing, search engine optimization (SEO) and search engine marketing (SEM), social media marketing, mobile marketing, and e-commerce among others. It equips you to measure the marketing impact and marketing effectiveness of digital strategies and initiatives.<br>The concentration in Digital Marketing will help prepare you for careers in the management of integrated marketing campaigns through digital channels. The concentration covers the latest forms of digital marketing including content marketing, SEO and SEM, social media, mobile marketing, etc., and equips students to measure the impact and effectiveness of their digital marketing initiatives.