The MS in Integrated Marketing Brand Management Concentration prepares you for a career in the marketing function that focuses on the strategies and techniques that build customer loyalty and brand awareness by enhancing the perceived value of a brand and positioning it in the competitive marketplace. Whether you are interested in becoming a brand marketer, a business leader, or want to launch you own brand, this concentration will help you to determine brand purpose, build brand strategy, and understand the consumer behavior that heightens brand reputation.<br>The concentration in Brand Management will help prepare you for careers in the general management of integrated marketing campaigns in support of brands and products. Brand management is a discipline that leverages qualitative and quantitative insights to define a brand's positioning and ensure that the brand's health and competitive position is actively maintained through programs that balance elements of the marketing mix - promotions, place, price, and product.