市场营销的重点是为学生提供批判性，面向细节的思维和强大的分析能力。市场营销强调创造力，但分析和解释数据的能力同样重要。组织技能对于复杂项目至关重要。较强的口头和书面沟通技巧也是可取的。注重市场营销的学生与近年来被分类为市场营销工作的卡尔森学校职位的25％相匹配。其中20-25％是品牌管理职位，65％是企业对企业，其余10％是企业对消费者相关的职位。毕业生通常会在制造业，医疗技术，金融服务和零售行业找到职位。市场研究和市场服务/广告职位也被采用。如果您对营销感兴趣，我们已经确定了三个途径来帮助您组织课程和企
An emphasis in marketing provides students with critical, detail-oriented thinking, and strong analytical skills. Marketing emphasizes creativity, but the ability to analyze and interpret data is equally important. Organizational skills are critical for complex projects. Strong oral and written communication skills are also desirable. Students with an emphasis in marketing match up with the 25% of Carlson School placements in recent years that have been categorized as marketing jobs. Of these, 20-25% are brand management positions, 65% are business-to-business, and the remaining 10% are business-to-consumer related positions. Graduates typically find positions in manufacturing, medical technology, financial services, and retail industries. Marketing research and marketing services/advertising positions are also taken. We have identified three tracks to help you organize your coursework and enterprise selection if you are interested in marketing.