数字和社交媒体营销专长涉及对数字营销新世界的深入了解，其中包括基于社交媒体的营销策略概述课程，其后是数字营销分析和高级数字营销课程。数字和社交媒体营销的世界正在迅速发展，世界各地的公司都在争相将数字组件添加到他们的营销策略中。
The Master of Science in Marketing is an intensive, non-thesis program designed to give students advanced analytical marketing skills and hands-on experience to launch a career in one of marketing's many fast-growing fields: Digital and Social Media Marketing, Marketing Analytics and Decision Making, Marketing Research and Insight Development, Management Consulting and Project Management, Professional Selling and Sales Management.<br>The MS program requires 30 hours of coursework (33 hours for the marketing analytics concentration), with the expectation that the degree will be completed in two semesters (plus a summer for marketing analytics). <br>An Accelerated Master's Program (AMP) is offered which allows academically gifted undergraduate majors in Marketing or with a double major which includes Marketing to begin taking graduate courses. This will in many cases allow them to complete both the BA and the MS degree in four years.