Master of Science in Marketing - Advanced Marketing Analytics in a Big Data World

科罗拉多大学丹佛分校

US

QS排名:

  • 学历文凭

    Masters Degree

  • 专业院系

    销售和营销

  • 开学时间

  • 课程时长

  • 课程学费

    汇率提示

国际学生入学条件

Applicants are required to submit all application materials. Interviews are not a part of the admission process. To receive priority admission, we must have received your online application and all other required materials including transcripts and GMAT/GRE (if required by program) by the deadline.
Applicants must have completed an undergraduate program at an accredited United States college or its equivalent in another country.
No work experience or formal business education is required for admission, however, you may have to provide a GMAT or GRE score if you do not have enough work experience
The MS Marketing program does not require GMAT or GRE scores. The minimum requirements for admission are: a cumulative GPA of 3.0 or better from a US-accredited four-year undergraduate institution or the successful completion of a graduate degree and three or more years of full-time professional work experience.
However, if you received your bachelor's degree with a grade point average of less than 3.0 or have less than 3 years of professional work experience, you will be asked to submit a statement that outlines other indicators of exceptional motivation, such as solid upper-division performance, GMAT or GRE scores, and other relevant professional experience. The MS Marketing admissions committee may require a minimum GMAT or GRE score for students that do not automatically qualify by GPA and prior work experience.
Official transcripts from each college or university attended
Essay responses
Resume
GMAT/GRE optional

The minimum TOEFL score requirements of 83 (IBT) or 560 (PBT)
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IDP—雅思考试联合主办方

雅思考试总分

6.0

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  • 雅思总分:6
  • 托福网考总分:83
  • 托福笔试总分:560
  • 其他语言考试:NA
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课程简介

Digital is here to stay. Understanding how technology applies to modern concepts in marketing is vital to the success of every business. With class projects, you will analyze and create solutions to critical challenges facing companies today. The program features unique specializations that link marketing management with digital transformations in global services, brand communication in the digital era, digital analytics, global sustainability, and 21st-century consumer behavior. Graduates leave with the state-of-the-art toolkit needed to manage at the highest levels of marketing in the very best organizations. This flexible program offers more specialization options than any other Masters Marketing program in Colorado. Choose from six specializations, each reflecting the following trends in today's digital age such as marketing analytics, digital marketing, brand communications, and marketing strategy. <br>Compared to a traditional MBA program, the in-depthMasters in Marketing programhones your marketing skillsin topics'such as consumer insights, brand building, marketing communication, services transformation, marketing analytics, and marketing strategy. You will engage with other students who are driven professionals, most of whom have significant experience in marketing. You will interact with faculty, business partners, and students who challenge one another with the'scientific, practical, and creative dimensionsof marketing management. <br>Online class options allow you to continue working or pick up a full-time internship to apply your knowledge. Because of location and flexibility, this program attracts working professionals, so your peers will bring their expertise into classroom discussions.<br>Marketing analysts need to understand which data and which analytical techniques are appropriate to determine the solution to a marketing problem. Learn the multivariate techniques that help marketers predict future success.
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301

数据源:泰晤士高等教育世界大学排名

关于科罗拉多大学丹佛分校

美国科罗拉多大学 (University of Colorado)是全美中北部著名的公立大学,创建于1876年,是美国新闻与世界报道所评全美最佳公立大学之一。该大学在科罗拉多州包括四个校区:科罗拉多大学波德校区、科罗拉多大学丹佛校区、科罗拉多大学泉校区、科罗拉多大学医学中心。科罗拉多大学丹佛分校(University of Colorado Denver)与健康科学中心在世界闻名的一个城市提供非常好的全方位教育。在UCDHSC丹佛市区校园,你可以在80个一流的学位课程、由学士到博士进行选择。自1912年有了丹佛以后,学校成了享有声誉的科罗拉多大学系统的一部分,它受到极高的评价并且获得世界各地雇主的尊重。一批有名望的专家学者组成的教学队伍把渊博的教育知识与现实经验带进课堂。班型小,便于学生与导师及同班同学交流。上课时间安排灵活以适应学生的生活方式与学习需要。现有商学院,工程与应用科学学院,建筑与规划学院,艺术与传媒学院,人文科学学院,教育学院,公共事务研究生院。科罗拉多大学在过去的一百多年的历史中,培养了大批科学和政治精英,该大学的教授与学者们曾获得了包括诺贝尔将在内的诸多奖项,其中包括5位诺贝尔物理学奖获得者。科罗拉多大学对全由学生操作的太空人造卫星引以为荣,曾经登陆太空的太空人,有18位是该大学的毕业同学。在科罗拉多大学最新的联邦基金研究排名中,该学校位于全美大学的第6位,此外在美国国家科学基金会排名中,该学校的几门学科被列入前30名。《美国新闻与世界报道》把科罗拉多丹佛大学的研究生院评为2007和2006年度最佳研究生院,教育学排名第70名,公共事务研究生院在全美公立的城市大学中排前10。《普林斯顿评论》把它评为2007年度“最值大学”、“最佳西部大学”。 科罗拉多大学丹佛校区的医学专业很知名。医学院的研究水平在07年度排第26,06年度排第30,药学院排第23,健康管理MBA排第6,生物科学排第56.本校区的健康中心的小儿科护理全国第一,该中心有15个健康研究项目被《美国新闻与世界报道》评为全国前20.而且对本校区城乡社区提供了大量的服务。 科罗拉多大学丹佛校区下设12个学院,分别是:建筑与规划学院,艺术与传媒大学,商学院,教育与人类发展学院,工程与应用科学学院,文理学院,公共事务研究生院,牙医学院,医学院,护理学院,药学院,研究生院。可以提供100多种课程。在教育、商务、数学、艺术、人文科学、工程学、公共管理、医科等领域都处于学术前沿。 科罗拉多丹佛校区的教师中四分之三拥有博士学位,师生比例为15:1.该校毕业生有很高的就业率。该州最大的研究机构,每年吸引了超过3.75亿美元的研究补助金。

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