莱斯大学琼斯商学院的博士课程旨在为学生提供成功开展研究和教学事业所需的培训。该培训围绕获得基础领域的专业知识，并以此为基础来解决重要的营销问题。培训内容包括选择满足个人需要和兴趣的课程，与教职员工紧密合作进行联合研究，并进行原创性研究项目，最终导致论文的发展。营销本质上是自然的跨学科领域，因此广泛地从各种领域（包括经济学，统计学，心理学，人类学，社会学和神经科学）汲取理论和方法论。市场营销研究包括三个广泛的重叠领域：定量建模，消费者行为和策略。
The doctoral program at Jones Graduate School of Business at Rice University is designed to provide students with the training necessary for a successful research and teaching career. This training revolves around attaining expertise in the foundational areas and using this as a basis to address important marketing issues. The training components involve selecting courses to meet individual needs and interests, working closely with faculty members on joint research, and conducting original research projects which ultimately lead to a dissertation that advances the field. Marketing is naturally interdisciplinary in nature and therefore draws theory and methodology widely from a variety of fields, including economics, statistics, psychology, anthropology, sociology, and neurosciences. Research in marketing encompasses three broad overlapping areas: quantitative modeling, consumer behavior, and strategy.