获得进入数字营销团队或发展现有职业所需的技能和知识。随着智能手机，平板电脑，视频游戏和其他形式的新媒体的兴起，企业正在迅速改变向消费者推销产品和服务的方式。数字营销专业旨在为您提供在瞬息万变的数字世界中蓬勃发展所需的技能。了解有关诸如社交媒体营销，电子邮件营销和移动策略之类的主题，您可以对其进行调整以适应任何类型的组织的当代营销活动。在学习使用社交媒体评估，商业智能，SEO / SEM，网络分析和营销数据来制定战术和数据驱动型决策时，准备加入工作队伍。
Whether on a smartphone or through other forms of media, your audience needs to connect to the product, service or experience you are marketing. Through our Digital Marketing major, learn from professors at one of the nation's top business schools about social media marketing, email marketing and mobile strategies that you can adapt to implement contemporary marketing campaigns for any type of organization. And youll enter the workforce confident in how to make tactical and data-driven decisions using social media measurement, business intelligence, SEO/SEM, web analytics and marketing data. There are opportunities to develop skills and connect with others interested in accounting beyond the classroom. Check out the Digital Marketing Major Map to get a more detailed, year-by-year view of how you can learn, engage, network and prepare for life after graduation.