探索业务概念，并将您的英语技能应用于团队项目和三个主要业务主题的案例研究。向经验丰富的老师，本地商业领袖和新企业家学习，他们分享对商业世界的经验和见解。专业证书适用于那些希望在加拿大，英国或美国环境中学习商务技能，建立专业网络并获得证书以提高其专业简历的英语中高级水平的学生。<br> <br>学习在当今互动世界中取得成功所必需的技能和策略。学生将重点关注解决问题的方法，从而获得评估，制定和实施营销计划的工具。将特别强调全球/数字营销，社交媒体和电子商务的影响。面向客户的营销策略，市场选择，产品开发，生命周
Explore business concepts and apply your English skills to team projects and case studies in three main business subjects. Learn from experienced teachers, local business leaders and new entrepreneurs as they share their experience and insight of the business world. The Professional Certificates are for students with an upper-intermediate level of English who want to to learn business skills in a Canadian, British or American setting, build professional networks and gain a Certificate to enhance their professional resume.<br><br>Learn the skills and strategies necessary to succeed in today's interactive world. Students will receive tools for evaluating, developing, and delivering a marketing plan, using a heavy emphasis on problem-solving approach. Special emphasis will be placed on the impact of global/digital marketing, social media and e-business. The essential parts of customer oriented marketing strategies, market selection, product development,lifecycle, planning and pricing as well as promotional decision making.