Bachelor of Science in Marketing - Strategic Marketing

学历文凭
Bachelor Degree

专业院系
销售和营销

开学时间

课程时长

课程学费

国际学生入学条件
Secondary educational systems vary across the globe. The United States has a 12-year secondary educational system. Many countries have 10, 11, or 13-year secondary educational systems. If you have attended school in a country where the secondary system differs from the United States, you may be eligible for admission. Each undergraduate admissions application is evaluated on a case-by-case basis.
The International Admissions Office completes in-house evaluations of all international credentials and coursework. If a student has attended an educational institution within the U.S., official documents must be sent directly from the institution to WKU. Students may provide a color scan of credentials earned outside the U.S. While an admission decision can be made based upon scanned documents, students are required to present official documents to the International Admissions Office upon arrival to campus. Consulates & embassies often serve as a resource for the attestation of educational documents.
Official Academic Records from schools attended with grades and any degrees/diplomas/certificates received. Should also include a literal English translation.
Financial Evidence of Support must be provided to obtain an I-20
Students transferring from within the US will need to fill out the Transfer-In Form
A completed application (open WKU application for admission)
Minimum academic requirements:
Freshmen: 2.5 GPA (2.25 for Pathway)
English proficiency requirements
TOEFL, IBT – 71
IELTS – 6.0
SAT Critical Reading – 450
SAT Evidence-Based Reading and Writing – 460
ELS – Level 109 PTE Academic – 52
DuoLingo - 100 DET
IDP—雅思考试联合主办方

雅思考试总分
6.0
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- 雅思总分:6
- 托福网考总分:71
- 托福笔试总分:160
- 其他语言考试:DuoLingo - 100 DET
CRICOS代码:
申请截止日期:请 与IDP联系 以获取详细信息。
课程简介
Marketing has a role in any occupational field that involves consumers and the choices they make. Companies, non-profits, celebrities, sports teams, and politicians all use these principles. When done well, Marketing looks effortless, but in fact Marketing is a complex field walking the line between science and art, with room for individuals with a wide variety of skills and strengths. Marketing allows you to bridge your creative and analytical talents and take your career in any direction, and to any industry, Organization, or Constituency you desire. We nurture future leaders in the marketing field through an engaging, high quality, applied education. We are committed to providing out students with the skill set that enables them to succeed in an increasingly competitive, global business community. The Strategic Marketing concentration develops critical thinking skills necessary to build strategy based on market knowledge. Areas of study include strategic planning; segmentation and target marketing; consumer behavior; marketing research; product, promotion, pricing, and distribution decisions; services marketing; and international marketing.
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