Marketing has a role in any occupational field that involves consumers and the choices they make. Companies, non-profits, celebrities, sports teams, and politicians all use these principles. When done well, Marketing looks effortless, but in fact Marketing is a complex field walking the line between science and art, with room for individuals with a wide variety of skills and strengths. Marketing allows you to bridge your creative and analytical talents and take your career in any direction, and to any industry, Organization, or Constituency you desire. We nurture future leaders in the marketing field through an engaging, high quality, applied education. We are committed to providing out students with the skill set that enables them to succeed in an increasingly competitive, global business community. The Strategic Marketing concentration develops critical thinking skills necessary to build strategy based on market knowledge. Areas of study include strategic planning, segmentation and target marketing, consumer behavior, marketing research, product, promotion, pricing, and distribution decisions, services marketing, and international marketing.