The Marketing Analytics and Research concentration produces graduates for fast-growing career opportunities in the field of marketing analytics and is also suitable for students interested in pursuing a marketing-related graduate degree. The critical field of marketing analytics allows marketers to derive deep customer insight and optimize marketing strategy using experimentation and data analytics. Many marketing organizations have become data driven and have shifted their focus to marketing analytics, creating a tremendous need for marketers with both marketing and analytics skills.<br><br>Producing graduates for fast-growing career opportunities in the field of deriving deep customer insight & effective marketing strategy from data.<br>Prepares students interested in pursuing a graduate degree in marketing or related areas.<br>Building on the marketing faculty's years of research and experience, our program will provide students with an engaging and stimulating academic experience.<br>Through our program, we aim to make sound preparations and build connections for future generations of marketing professionals.