在当今瞬息万变的复杂市场中，有效的营销需要复杂的战略思维，这些思维必须基于对市场数据的可靠分析以及产品，价格，分销和促销政策的协调实施，创造性地将公司的独特能力与有利可图的市场机会相匹配。市场营销理学硕士课程重点在于这些能力的严格发展，以培养当前和有抱负的市场营销专业人员，使其在市场营销领域发挥领导作用。该课程包括商业基础课程（九个学分），必修市场营销核心课程（六个学分），选择性课程（六个学分）和选修课（九个学分），共30个学分。
Effective marketing in today's dynamic and complex marketplace requires sophisticated strategic thinking that creatively matches a firm's unique capabilities with profitable market opportunities based upon solid analysis of market data and coordinated implementation of product, pricing, distribution and promotion policies.<br><br>The STEM-designated M.S. in marketing (MSM) degree program focuses on rigorous development of these competencies to prepare current and aspiring marketing professionals to play leading roles in the field of marketing. The program consists of business foundation courses, required marketing core courses, selective courses and electives, for a total of 30 credits.<br><br>There are three ways to complete your degree in as little as nine months to as many as 21 months.