It’s a gift to be able to promote something that you are passionate about and want others to experience. Whether in traditional settings or online enterprises, marketers are the bridge between seller and buyer—and often success and failure. Because of that, they need to possess logical thinking abilities as well as creativity.<br><br>The marketing program in the AUM College of Business stresses the balance between thinking logically and creatively to service a customer’s needs and win over the competition. Your professors will coach you in a dynamic setting where you choose among various electives in a specified area of interest like tourism or hospitality. <br><br>In addition to electives, students take a common body of marketing courses beyond the core classes required by the College of Business. As a business student, you’ll have the ability to travel (either on short-term trips or in a study abroad program) to observe various markets in big U.S. cities and abroad. We maintain a student-centric program where learning is highly engaging and not limited to the classroom. As a graduate from AUM, you are confident, relevant, and ready to beat your business rivals in the real world.<br><br>You can feel confident about future job prospects with a degree from AUM. Employers in Montgomery and the River Region know that we produce work-ready graduates, and AUM makes it a high priority to establish industry relationships in our area.