数字营销应用科学学士学位（BAS）为学生提供了当地雇主最需要的最新数字技能：移动营销和广告，在线视频内容创建，社交媒体营销，搜索引擎优化，付费搜索，展示广告，客户关系营销（CRM），营销分析和网站设计。这种动手能力的开发补充了围绕营销策略构建的关键思考框架。此类培训将使毕业生定位，以解决跨多个媒体平台创建和使用数字营销的角色。
Digital advertising and social media have redefined today's marketing practices. Web-optimized strategies are essential for acquiring and engaging customers in the Internet Age. This degree provides students with sought-after skills including content creation, search optimization, website design, and customer relationship marketing. Be ready to fill creative, analytical, and executive marketing roles across digital platforms.<br>The Bachelor of Applied Science (BAS) in Digital Marketing degree provides students with current digital skills that are most requested by local employers: mobile marketing and advertising, online video content creation, social media marketing, search engine optimization, paid search, display advertising, customer relationship marketing (CRM), marketing analytics, and website design. This hands-on skill development complements a critical thinking framework built around marketing strategy. Such training will position graduates to tackle roles in the creation and use of digital marketing across multiple media platforms.