The BSBA in Marketing with a General concentration provides students with the knowledge and skills needed to pursue careers in corporate digital marketing, supply chain in marketing, and general marketing and is designed for students who are interested in business-to-consumer marketing. This concentration helps students develop research skills to identify market opportunities and prepares students with the managerial acumen to be successful in consumer product marketing or in retail management. This concentration gives students the flexibility to customize their major field coursework to fit their particular career ambitions.